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CFO Services

Start-up Setting Up

A Good Beginning Ensures Higher Valuations

Startups face unique risks — regulatory complexities, funding challenges, and IPR threats. Legal Artha is a trusted startup consultant — not just an advisor, but an active player in the startup domain.

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Start-up Setting Up
The Problem & Solution

Challenges & How We Solve Them

Understanding the pain points is the first step. Here is what most businesses face — and how Legal Artha helps.

Common Challenges

  • Innovative solutions fail because of inadequate financial support
  • Seed and angel funding isn't good enough to scale up
  • Founders don't know the true value of their ventures — give away large equity
  • Shrewd investors often trace and acquire startup IPR
  • Startups shut shop due to unavailability of funds
  • Regulatory compliances are complex and a distraction to founders

Legal Artha Solutions

  • Create better business plans, pitch decks, and realistic projections
  • Stay diligent and compliant with startup compliance expertise
  • Get the most from government schemes and incentives
  • Negotiate with top corporates with confidence — as equals
  • Protect IPR and make best representation in disputes
  • Access to our network of investors for your financial journey
Our Services

What We Do For You

Explore the specific sub-services and deliverables under this practice area.

Company Incorporation & Registration

Starting a venture is a challenge — why add legal and compliance headaches? Our experts guide you through the right structure and all registrations.

  • Private Limited / LLP / OPC Formation
    Right structure for your business goals
  • MOA/AOA Drafting
    Memorandum and Articles of Association
  • Digital Signature (DSC) & DIN
    Directors' digital identity setup
  • PAN, TAN, GST Registration
    All tax registrations from day one
  • Startup India Recognition
    DPIIT registration and benefits
  • Domain & Banking Setup
    Domain registration, website hosting, bank account
Company Incorporation & Registration

Founders' Agreements & ESOP

Protect the founding team's interests from day one — clear agreements, equity structures, and employee stock option plans.

  • Co-Founder Agreement Drafting
    Clear roles, equity split, and exit provisions
  • Equity Split Structuring
    Fair distribution based on contribution
  • Vesting Schedules
    Cliff and vesting design for long-term alignment
  • IP Assignment Agreements
    Protect company ownership of all IP
  • Non-Compete & NDA
    Safeguard competitive advantage
  • ESOP Pool Creation & Documentation
    Tax-efficient ESOP structures
Founders' Agreements & ESOP

Revenue Plan & Financial Projections

A revenue plan is crucial for investors and for running the venture profitably. Our proven templates help avoid common mistakes.

  • Market Research
    Industry analysis, competitor analysis, market need assessment
  • Business Model Development
    Identify revenue streams and capture value
  • Revenue Projections
    Sales forecasting by pricing assumptions
  • Expense Forecasting
    Fixed/variable costs, operating expenses, COGS
  • Cash Flow Projections
    Monthly inflows and outflows, working capital
  • Scenario & Sensitivity Analysis
    Best case, worst case, realistic scenarios
Revenue Plan & Financial Projections

Go-To-Market Strategy

A good product isn't enough. A thorough GTM strategy makes a dent in the marketplace — we help you gain initial traction and accelerated growth.

  • Target Market Identification
    Define profitable segments and unmet needs
  • Value Proposition
    Find your true USP and express it compellingly
  • Marketing Channels
    Social media, email, SEO, events — tailored to your audience
  • Sales Strategy
    Define sales process, targets, and achievement strategies
  • Pricing Strategy
    Based on market research, costs, and competitor analysis
  • Launch Timeline & Budget
    Detailed schedule and budget allocation
Go-To-Market Strategy

Policy Making

Proper policies are a must for long-term, sustained growth. We help founders establish clear frameworks for operations and legal safeguards.

  • Corporate Governance Policy
    Roles, responsibilities, decision-making guidelines
  • Employment Policies
    Hiring, code of conduct, leave, remote work policies
  • Compensation & Benefits
    Salary structure, bonuses, stock options, health insurance
  • Data Protection & Privacy
    GDPR/CCPA compliance, data protocols
  • Financial Policies
    Expense reporting, budgeting, internal controls
  • IT & Security Policy
    Device use, cybersecurity, social media guidelines
Policy Making

Fundraise Advisory

Funding for startups demands a different approach — intangible asset valuation and robust projections are key. We bridge founders and investors.

  • Value Proposition Discovery
    Help founders discover and structure for better valuations
  • Pitch Deck & Presentations
    Compelling pitch decks that handle all objections
  • Angel Investing Network
    Network of angel investors for early-stage funding
  • Venture Capital Support
    Safeguard IPR and get best investment terms
  • Government Grants & Subsidies
    Take advantage of government startup schemes
  • Revenue-Based Financing
    Capital in exchange for future revenue — keep equity
Fundraise Advisory

Regulatory Setup

Navigate FEMA, RBI, DPIIT, and other regulatory requirements with expert guidance — so you can focus on building your product.

  • FEMA Compliance
    Foreign exchange regulations for FDI/NRI investments
  • RBI Filings for FDI
    Reporting and compliance for foreign investment
  • DPIIT Registration
    Startup India tax exemptions and recognition
  • Government Grants Advisory
    Access startup grants and seed schemes
  • Startup India Tax Exemptions
    Section 80-IAC and other applicable exemptions
  • Seed Fund Scheme Applications
    Preparation and submission of applications
Regulatory Setup

Financial Setup

Set up the right financial infrastructure from day one — chart of accounts, accounting software, and investor-ready reporting.

  • Chart of Accounts Setup
    Right account structure for your industry
  • Accounting Software Onboarding
    Tally, QuickBooks, Zoho Books implementation
  • Runway & Burn Rate Tracking
    Real-time cash visibility for founders
  • Unit Economics Modeling
    LTV, CAC, payback period analysis
  • Financial Controls Framework
    Prevent fraud, ensure accuracy
  • Investor-Ready MIS Reports
    Monthly board-level reporting
Financial Setup

Recruitment for Startups

We help startups attract exceptional talent with innovative benefit programs and a culture that draws performers away from traditional companies.

  • Workforce Planning
    Define number of hires, job descriptions, qualifications
  • Sourcing Candidates
    Our CHRO team database, job boards, social media
  • Attractive Benefits & Policies
    Culture that attracts performers from MNCs
  • Screening & Shortlisting
    Proven assessments and tests for right fit
  • Hiring Exceptional Talent
    Connect with domain experts and senior leaders
Recruitment for Startups
Impact

Here is a Quick Review

Here's how our Start-up Setting Up services add tangible value to your business.

Access to wide network of venture capitalists and investors

Business and revenue plan, pitch deck and financial projections

Due diligence as per best industry practices

Expert support from registration to IPR protection

Trusted advisor and mentor in negotiations and deal-making

Complete compliance from incorporation to IPO

Michael Thompson

"As an NRI investing in Indian real estate, CA Keerthi's VCFO services have been invaluable. She navigated complex FEMA regulations and the tax savings were remarkable. I trust her completely with all my India investments."

Michael Thompson
NRI Investor & Director, United Kingdom

Ready to Get Started?

Schedule a free 30-minute discovery call with CA KVN Keerthi. No commitment required.

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